Zip Code Marketing
After class when we talked about how certain zip codes tailor to particular classes and groups of people, I spent a lot of time on the Nielson website playing around with certain zip codes to see which ones were accurate. I found that some were and some weren’t accurate with what I knew, so it was all very interesting. It reminded me of the quote mentioned in class that “we live in a society where state surveillance is mixed with commercial surveillance.” All business owners want these days is their business, so it seems as though that’s all that a zip code is worth anymore. Do you mean more than what your zip code says about you? Is the zip code that you live in, about as much of a storyteller as the clothes on your back? It’s all very odd to think about.
With the diversity of zip codes, I guess it means Thomas Jefferson didn’t get his uniformity that he wanted, but hey, I guess this diversity is what makes America great.